Barcelona
Logo, Brochure, Signage, City Website, Merchandise
DESCRIPTION
Welcome to Barcelona, where history meets innovation, and culture thrives amidst the Mediterranean breeze. This city, with its iconic architecture, vibrant streets, and rich heritage, invites you on a journey of discovery and delight. Barcelona captivates visitors with its unique blend of ancient charm and modern allure. From the awe-inspiring wonders of Antoni Gaudí's architectural masterpieces, such as the Sagrada Família and Park Güell, to the bustling energy of the Gothic Quarter's labyrinthine streets, every corner tells a story of centuries past. Barcelona is more than just a destination—it's a way of life. See why Barcelona captivates the hearts of all who visit —where the possibilities are endless, and the adventure never ends.
APPROACH
Creating a comprehensive city campaign for Barcelona was very special because my family originated from Spain. The challenge was creating a multi-channel city campaign that effectively captured the city’s image, feel, and essence. Drawing inspiration from the vibrant and beautiful modern Gaudi architecture, I created a color palette and vibe that represents Barcelona and its upward bustling city well. This campaign aims to attract more tourism and help people understand the city and all it has to offer.
