Frespa
Logo & Packaging
Frespa is a drink that embodies the essence of coolness, vibrancy, and refreshment. Inspired by the lively colors and captivating patterns of Mexican culture, this beverage is a celebration of flavor and fiesta. Shimmering with hues of tropical fruits and kissed by the sun. The taste alone transports you to bustling marketplaces and lively street festivals, where the air is alive with the sounds of laughter and music. But what sets Frespa apart is its spirited twist. Infused with a hint of tequila or rum, this drink packs a punch that's as invigorating as it is intoxicating. It's the perfect companion for lively gatherings and spirited celebrations, adding an extra layer of excitement to any occasion.
DESCRIPTION
APPROACH
Drawing inspiration from my family, this design offers an elegant and elevated reinterpretation of a beloved Mexican classic. The composition effortlessly integrates a refined typeface with a vibrant floral mosaic pattern and decorative elements, elevating the essence of the drink to new heights.