Barcelona
Logo, Brochure, Signage, City Website, Merchandise
THE CHALLENGE
The objective of the project is to develop a multichannel campaign for Barcelona. Develop a logo and various branded pieces to promote tourism in the city.
CONCEPT
Develop a cohesive graphic design concept for the city of Barcelona, capturing its unique blend of rich cultural heritage, modern sophistication, and dynamic energy. The design should resonate with both locals and visitors, showcasing Barcelona as a vibrant hub of creativity, innovation, and Mediterranean charm.
Research & Discovery
Barcelona, often referred to as the Paris of Spain, boasts a captivating blend of architectural marvels by Antoni Gaudi and picturesque Gothic quarters. As Spain's primary port city, it draws visitors with its sun-kissed beaches. Throughout the year, Barcelona hosts a plethora of festivals and lively street celebrations, deeply rooted in tradition. The city pulses with the rhythm of musical performances and the colorful hustle and bustle of street vendors.
Ideation
As I embarked on sketching, I immersed myself in the rich history and design influences of the city. Barcelona's profound heritage, ranging from Gaudi's modernist architecture to the artistic legacy of Picasso, provided ample inspiration. Drawing from the city's mosaic artistry and distinctive architectural forms, I experimented with combining diverse typefaces and design elements to capture the essence of Barcelona's vibrant character.
Digital Drafts
I narrowed down my sketches to explore four different directions each capturing a different concept that demonstrates different ideas that are inspired by Barcelona.
OPTION 1
The first option pays homage to the Gothic Quarter and the majestic cathedrals that define the city's historic charm. The spires located at the top of the letter forms are meant to reflect the ones you would see on the Sagrada Familia which represent different religious figures.
OPTION 2
The second option draws inspiration from the iconic "I Love NY" design by Milton Glaser, reimagined to showcase the unique spirit of Barcelona. I chose to go with a cursive typeface to reflect the signature style of Gaudi himself who I feel made Barcelona the creative marvel it is today.
OPTION 3
For the third option, I chose to go with a modern typeface because the architectural style of the city is known for that. I attempted to manipulate some of the letterforms to be reminiscent of the city's architectural wonders and intricate archways.
OPTION 4
Lastly, the fourth option draws from the brilliance of Gaudi's architecture, specifically inspired by the intricate mosaic patterns found in his designs. By incorporating the outline shape of one of Gaudi's buildings and infusing it with mosaic motifs, this option encapsulates the vibrant and artistic character of Barcelona.
Icons
Initially, I planned to feature Barcelona's renowned landmarks as icons. However, considering this will be utilized by visitors unfamiliar with the city, I opted for more universal symbols. I realized my initial sketches were overly intricate, prompting me to simplify them in my digital drafts.
In designing the icons, I aimed to cater to common destinations travelers seek, including culinary delights, beachfront areas, parks, historical sites, markets, and entertainment venues.
Final Design
Typography & Color
Dark Pink
HEX #CD1B6E
CMYK 16, 100, 30, 0
RGB 205, 27, 110
Rusty Pink
HEX #CD1B6E
CMYK 13, 83, 43, 0
RGB 212, 81, 109
Lily Pink
HEX #D77AB2
CMYK 12, 64, 0, 0
RGB 215, 122, 178
Tangerine Orange
HEX #F26522
CMYK 0, 75, 100, 0
RGB 242, 101, 34
Sunshine Yellow
HEX #FFC60B
CMYK 0, 23, 100, 0
RGB 255, 198, 11
Grass Green
HEX #25B34B
CMYK 78, 0, 100, 0
RGB 37, 179, 75
Ocean Teal
HEX #00AAAD
CMYK 100, 0, 40, 0
RGB 0, 170, 173
Sky Blue
HEX #00AEEF
CMYK 100, 0, 0, 0
RGB 0, 174, 239
Navy Blue
HEX #21409A
CMYK 100, 90, 0, 0
RGB 33, 64, 154
Iris Purple
HEX #8559A5
CMYK 55, 76, 0, 0
RGB 133, 89, 165
Lime Green
HEX # B2D235
CMYK 35, 0, 100, 0
RGB 179, 210, 53
I thoroughly enjoyed working on this project. Exploring the intricacies of this beautiful city was both enlightening and enjoyable, and I aspire to visit Barcelona one day to fully immerse myself in its rich cultural and historical tapestry. I believe the design effectively captures the essence of the city, and its versatility lends itself well to dynamic city branding opportunities.
