Ann Webb Skincare Institute

Brand Identity & Social Media

The Ann Webb Skin Institute is dedicated to creating leaders in the Esthetics field by providing an exceptional education and a friendly, upbeat environment in which students can hone real-world skills. Their goal is to empower students to take charge of their careers, excel in their fields, and become a positive influence in their community.

DESCRIPTION

APPROACH

It was a pleasure collaborating with the Ann Webb team and learning about their institution. My goal was to refresh their brand while staying true to its original essence. As they were looking to expand, I aimed to design a brand that could adapt to their growth. I opted for a modern and clean aesthetic to ensure flexibility with their evolving business. While developing their social media kit, I added photographs of skincare products to demonstrate the effective use of imagery in their social media platforms. All product photograph images are my own.


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